You will get a lot of information if you assess the online marketing industry. Many of this information will be conflicting making it hard for you to separate spot-on from fiction. The rapid pace at which the digital world is changing makes this challenge, even more, complicated. This phenomenon is remarkably true when it comes to search engine optimization.
At all times, there seem to be new daily updates on the search engine algorithms. There are also constant changes in the best practice and tactics. As a result, the techniques you used one year ago to make a big boost on your website optimization could currently be a crime, and the search engine could penalize your site, or even ban it.
Despite these constant changes on SEO, business owners need to take note of some things that have always been of a whimsical nature. You should not fall prey of these SEO myths!
Popular search engine optimization myths
1. The search engine ranking of a site relies entirely on the keyword density.
The number of times a keyword occurs on a page is one of the things considered by many SEO experts. In fact, many believe that there is a magic density capable of securing a top rank for a given keyword which is a misconception, as many of them do not understand how a search engine looks at keywords.
The search engine will give some weight to the keyword when it appeared for the first time. The search engine will notice it when mentioned again and confirm which particular subject of the page. However, if you keep repeating the keyword, the resulting benefits are minimal. In fact, you are exposing yourself to the danger of spamming or keyword stuffing, which could hurt the ranking of your site.
“Of course, you need to include the keyword, but be sure to make the content flow naturally. It should not sound artificial or awkward.” says Sean Whitten, an SEO expert at http://www.coronationim.com/.
2. Building links using article marketing
Many people are adding a URL link to their website at the bottom of the articles they publish as a way of creating backlinks. They believe that the links from a resource box will count each time if they publish an article on many sites.
Many people create low-quality articles stuffed with keywords. They get them posted on low-quality websites and article directories. This website will have duplicate content and a low PR rank and thus not the best way to build links. Instead, you should publish high-quality original content and let users link to it naturally.
3. Google use Meta keywords
Google stopped using Meta keywords as many people still think. However, it uses Meta title and description.
4. Google ranks Adwords users better in organic search results
Many webmasters believe that you can enrich your natural search results by running Adwords campaigns which are a misconception as the two things are separate and have no effect on each other. In case you encounter better organic ranking following Adword campaigns, your website may be experiencing more traffic flow due to the advertising campaign and more individuals are talking about your content or linking it on social media. Nevertheless, Google does not use their Adwords service to give your website special treatment just because you pay for them.