If you ever tried to manipulate Google, you know how hard it is. Maybe you got some fast winnings but then you got penalized? Or you probably tried several different “SEO strategies” and nothing work… Well today, we’re bringing you the 7 most important ranking factors, so that you don’t have to focus on the 200 or 300 that people say Google uses…
#1 Placement of keywords
Placing keyword in the title meta tag is very important. The tag gives the actual description of the contents of the pages. It is better to place the keyword at the start of the title tag. You must also include keyword in the description tag and H1 tag. Include keyword in the URL also. Don’t overstuff your page with keywords.
#2 Length of your content
Google always looks for informative content to rank. Longer contents are better, as it means that you will have more information on it.
#3 Duplicate content
Having duplicate content in your pages will affect your page rank negatively. So, you must avoid putting duplicate contents on your pages.
Content updates: Google algorithm likes contents that are updated regularly. So, you have to edit your pages regularly.
#4 Outbound links
Linking your website to authoritative pages signals that your page can be trusted. Using too many outbound links can lower your page rank. Don’t underestimate the power of linking to external, reputable sources.
#5 Internal links
It is important to interlink pages on your site. This allows link power to flow through your site and give authority to the pages that you want to give authority to. If done right, internal linking can be very powerful.
A sitemap allows search engine to index all pages on your site. This tells Google what pages your website includes. So make sure you create your sitemap and submit it to Google and Bing Webmaster Tools. This is very important.
#7 Number of linking domains
The number of domains that are linking to your website is one of the most important ranking factors of Google. Links are still a huge part of the algorithm, and they’ll continue to be, so make sure you create great content to have people link out to you.
You should use all or most of these factors when doing SEO for your website. Your Google rankings will increase and so will your traffic. We said Google looks at over 200 factors, and although we don’t focus on most of them, here’s a cool infographic showing you all these factors.